PORTFOLIO
Creative Direction. Design. Digital.
I’m Amy Tripp, a multidisciplinary Creative Director and Art Director with 20+ years of experience creating brands, websites, advertising, e-commerce experiences, print campaigns and digital marketing.
My background combines agency Art Direction, in-house creative leadership and more than a decade running my own design studio. I’ve worked with national brands, established Florida Keys businesses, nonprofits and growing companies — taking projects from initial concept and strategy through design, production and launch.
My work spans:
Branding & Art Direction • Graphic Design • Website & E-Commerce Design • Advertising • Email Marketing • Social Media • Print • Photography • Video
EVENT MARKETING & DIGITAL MEDIA
With over 25 years of experience in graphic design, creative direction, and digital marketing, I specialize in developing integrated campaigns that connect brands with their audiences.
My experience includes event planning and promotion, social media management, search engine optimization (SEO), email marketing, digital advertising, photography, and video production. From large-scale promotional campaigns and nonprofit fundraisers to product launches and community events, I combine creative storytelling with strategic marketing to increase brand awareness, engagement, and online visibility.
I work across multiple platforms, including Facebook, Instagram, TikTok, YouTube, Shopify, Squarespace, Mailchimp, and Google Analytics, creating cohesive campaigns that support measurable business goals.
EVENT PLANNING & PROMOTION
Creative direction and marketing support for corporate events, nonprofit fundraisers, community celebrations, promotional events, and product launches. Experience includes event branding, sponsorship materials, advertising, signage, social media campaigns, and promotional coordination.
SOCIAL MEDIA & CONTENT MARKETING
Development and management of engaging social media campaigns through custom graphics, photography, video reels, content calendars, paid promotions, and audience-focused messaging. Creating consistent brand experiences across multiple digital platforms.
SEO & DIGITAL MARKETING
Strategic website content, search engine optimization, email marketing, e-commerce promotions, and digital advertising designed to strengthen online visibility, drive website traffic, and increase customer engagement. Experience using analytics and campaign performance data to refine marketing strategies and improve results.
Gary’s Plumbing, social media and print ads
Key West Gallery, social media and print ads
A Positive Step, Non-Profit
5K Event, social media, digital and print ads
BRANDING.
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William B. Tabler Architects - hotel design around the world.
Streamline Designs NC - Full-service building and remodeling company
CCL Threaded - Luxury Upholstery
Jennifer Leigh Designs - Interior Designs
Key West Gallery - High-End Art Gallery
Jane Gardner Interiors - Interior Designs
Florida Keys VIP - Event Planner
ACRC Atlantic Caribbean Roofing Corporation
A Positive Step of Monroe County - non-profit
Heart of High Springs - non-profit
Website Design
Graphic Design
Raytheon Warrior Training Alliance
Art Direction • Publication Design • Print Production
While serving as Art Director at Fastlane Advertising, I designed and produced the Warrior Training Alliance Warfighter Handbook for Raytheon.
The project required managing a complex, large-scale publication from design through production while adhering to specialized military print requirements and strict production standards.
200,000+ copies produced
EMC / DELL
Green Energy Advertising Campaign
Concept Development • Art Direction • Advertising
Developed creative concepts and advertising materials for an environmentally focused campaign for EMC, later acquired by Dell Technologies. The campaign translated technology and sustainability messaging into approachable, engaging visual communications.
